THE EXPERIENCE IS EVERYTHING

A woman wearing a pink and white checkered dress sitting against a white background, smiling and looking up.

At INCY Marketing, we’ll work with you to build a brand that is not only recognised but loved. We’re a Melbourne-based boutique event & marketing agency that creates unique and memorable brand experiences — through event creation & management, product launches & activations, sponsorship & PR opportunities, and strategic retail campaigns.

We work with luxury brands through to small businesses and excel in connecting like-minded brands. Let our creative team help you create and share your brands story.

GLOBAL EXPERIENCE
LOCAL KNOWLEDGE

INCY Marketing was created in 2016 by Lucy Cutler, a marketing professional with a wealth of experience across a range of luxury and retail brands.

With over 25 years’ experience and having previously worked inhouse for Mercedes-Benz, AMG, BMW, MINI & Brumby's Bakeries, she's an automotive and lifestyle specialist - with a proven track record in implementing successful marketing strategies, product launches, creative development and CRM campaigns.

ACHIEVEMENTS

  • Raised over $350k in 3 years and awarded 2024 Tour De Cure Best Community Fundraising Event in Australia

  • Over $400 million in sales — in just one day.

    A landmark launch for a visionary project.

  • 200 guests at the Lorne Surf Lifesaving Club were treated to a panel by some Olympic swimmers including Lani Pallister, Nick Sloman, Sam Short and Sam Sheppard prior to the race with MC Michael Roberts & Duncan McKenzie-McHarg.

  • Australian Launch of Peppa’s Cinema Party. Celebrating 20 years of Peppa Pig

  • Inaugural McLaren Grand Prix Dinner and launch of the McLaren 720S Spider with guest appearances from McLaren's superstar driver Lando Norris and Race Operations Director, Mark Norris.

  • McLaren Ultimate Series Dinner celebrating the launch of McLaren Senna – the most track-focused McLaren road car ever built with special attendance by the Mclaren Racing Team. Event Sponsors included Penfolds, Laurent-Perrier Champagne and Shene Estate Distillery.

  • Motorclassica Innovative Display Stand for McLaren – Australian public debut of the McLaren Senna and 600LT


  • We proudly partnered with our client Zero95 Pizza Bar to launch the Pizza for Little Hearts campaign, supporting HeartKids — a charity helping children with childhood-onset heart disease.